Allurion is a US-based medical company that offers weight loss solutions for obese individuals.
Buddy Buddy designed and developed the Allurion site to present their service and benefits. In touching the pharmaceutical field, the primary purpose of the site was to convince and reassure.
The main challenge was to propose a modern and neat design, despite the serious subject of medical order.
The site should inspire confidence and reflect the quality of the proposed service.
We designed a clear showcase site with the information necessary to understand a complex service, the use of illustration and animations making the content more digest and accessible.
The landing page home offers a reassuring atmosphere, presenting step by step the system of weight loss. No lingo or shadow zone.
In a logic of conversion, the site must answer all the potential interrogations of the visitors, also the page dedicated to the operation poses all possible questions.
Clean, minimalist yet easily comprehensible illustration played a key role in the Allurion interface, illustrating concept et technic terms.
A smooth and angular typography transcribes the medical seriousness of Allurion and institutes a climate of rigor.