Feedle is an application for asking and giving feedback to its employees. Feedle also makes it possible to improve your own knowledge thanks to a learning module. The purpose of Feedle is to create positive emotions within the company by creating an environment of mutual support, caring and constant improvement.
Buddy Buddy worked on the Feedle app to create a modern interface that inspires trust and progress.
The service is clear, divided into 3 sections: praise, feedback requests, and content to progress.
Users can ask colleagues for feedback on some of their work, and they are invited to give feedback to those who want it.
This dynamic makes it possible to remain in a perimeter of criticism that is desired and not suffered.
Still in the perspective of being in a positive use, users can give spontaneous feedback to their colleagues in the form of "praise", which are positive feedback. This avoids the worry of receiving unexpected negative feedback. Such a process can improve the office atmosphere by encouraging benevolence.
The "tips" are short and targeted content for the user according to his axes of improvement. The tips will create stickyness and encourage users to use Feedle even when they do not have feedback to give.
By taking up the idea of the praise and the tips, we had the idea of this logo which reflects well the philosophy of Feedle: to advance thanks to the positive feedbacks.
A round and friendly typo was chosen for this application, combined with pop and fresh colors to give the positive look and feel that Feedle needed to have.
We also worked on a set of illustrations to dress up the interface and materialize the different concepts.