Sephora is a french make up brand.
This project is an interactive and original web interface for Sephora, as part of the launch of a new sub-brand of lipstick.
The goal was for visitors to project themselves concretely in the use of the product thanks to the videos which adapt according to the selected shade of lipstick.
Interactive one page
By creating an interactive landing page, Buddy Buddy has overcome the challenges and constraints of the brand by standing out from the other make up brands. Boosting the brand image and creating a fun interface have optimized the transformation of the e-shop.
The home page opens with a video introducing the concept of the site. The goal was to offer a visual and immersive experience from the first moments on the site.
The new collection of lipstick comes in several models, each with its own dedicated page that presents its characteristics.
The user can discover the different shades of each range via a video on which the color of the lips of the mannequin changes according to the selected shade.
The user can thus project at best, which fluidifies the buying process.
To create a feminine atmosphere, mischievous and modern, a rounded typography associated with a caligraphic typography and rather pastel colors corresponded perfectly.
The use of manual calligraphy echoes the traces of lipsticks and reinforce the graphic side of the site.